This coming Sunday, the Kansas City Chiefs take on the Tampa Bay Buccaneers in Super Bowl LV. Ahead of the big game and the annual advertising event, Dan Goldgeier and I discuss COVID’s impact on the game and the ads. We also preview three Super Bowl ads from three food and beverage brands.
Pringles, Bud Light Seltzer Lemonade, and Chipotle
These are the three Super Bowl LV commercials that we discuss during this new episode of Ad Chatter.
Plus, We Discuss ‘F to the Beee-ank’
Did you know that Facebook earned $11.22 billion, or $3.88 per share, in the October-December period, well above the $3.19 that analysts expected and up 53% from a year earlier?
Revenue grew 22% in Q4 to $28.07 billion. Facebook’s monthly user base grew 12% to 2.8 billion. The company also ended 2020 with 58,604 employees, a 30% increase from a year earlier.
While Facebook does not break out how much it makes from Instagram, which it owns, eMarketer estimates that the app accounted for 36% of Facebook’s total advertising revenue and nearly half of its U.S. ad revenue.